Amazing how pressure on the Internet can turn things around. The Ako Mismo website has been updated with some pages that should have been there from the start — a FAQ and clear remarks on who is behind it. Written in typical corporate PR-ese — ‘overwhelming response’, ‘put aside their cynicism’ — I won’t be surprised that they win some converts over.
They also had to do this considering how Manny Pangilinan was implicated. That won’t bode well for that multi-million peso account now, would it? With SMART/PLDT caught in the crossfire over the touchy technical issue of information privacy, DDB was put to task.
Thus this is not a movement yet. For me to endorse this, I will need specifics. What causes are they fighting for? What issues? What groups are they tying up with? Will these proponents successfully transform from corporate suits to social activists?
It is clear to me that they’re making things up as they go along — which is nothing bad, really — as they filter through the pledges to figure out what matter to the people. I’m sensing that they caught lightning in a bottle and are now dealing with something they really didn’t expect. They don’t know how to manage it, and the next few weeks will be interesting to watch. I wish them the best of luck and that they don’t blow it. They may deserve that Ad Congress award just yet.
As for what matters to me and what I pledge to do? I’ve been writing about that here for the last two years.
Other new entries on Ako Mismo:
- Ako Mismo Supports Ako Mismo
- “Ako Mismo”: No Thanks
- “Crab Mentality”
- DDB Takes Ownership of Ako Mismo Campaign
- Taking my blog’s name back — it’s AKOMISMO