Ako Mismo’s DDB fires up the PR

Amazing how pressure on the Internet can turn things around. The Ako Mismo website has been updated with some pages that should have been there from the start — a FAQ and clear remarks on who is behind it. Written in typical corporate PR-ese — ‘overwhelming response’, ‘put aside their cynicism’ — I won’t be surprised that they win some converts over.

They also had to do this considering how Manny Pangilinan was implicated. That won’t bode well for that multi-million peso account now, would it? With SMART/PLDT caught in the crossfire over the touchy technical issue of information privacy, DDB was put to task.

Thus this is not a movement yet. For me to endorse this, I will need specifics. What causes are they fighting for? What issues? What groups are they tying up with? Will these proponents successfully transform from corporate suits to social activists?

It is clear to me that they’re making things up as they go along — which is nothing bad, really — as they filter through the pledges to figure out what matter to the people. I’m sensing that they caught lightning in a bottle and are now dealing with something they really didn’t expect. They don’t know how to manage it, and the next few weeks will be interesting to watch. I wish them the best of luck and that they don’t blow it. They may deserve that Ad Congress award just yet.

As for what matters to me and what I pledge to do? I’ve been writing about that here for the last two years.

Other new entries on Ako Mismo:

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9 Comments

  1. And for a time, I thought Ako Mismo was put up by Martz ‘Akomismo’ Perez. Hahaha! Any political ambitions? LOL

  2. I strongly agree:

    Thus this is not a movement yet. For me to endorse this, I will need specifics. What causes are they fighting for? What issues? What groups are they tying up with? Will these proponents successfully transform from corporate suits to social activists?

    So yeah, just like everybody else who doesn’t just jump the bandwagon without any concrete and crystal clear information, I am not signing-up.

    This doesn’t answer it at all:

    Q: What is Ako Mismo about?
    A: Ako Mismo is a patriotic initiative anchored on optimism. It is a battle against indifference and the feeling that the individual is helpless. Amidst all the bad news and negativism gripping the nation, Ako Mismo provides a refreshing message of hope and empowerment. It is an apolitical and inclusive movement to energize and rejuvenate Filipinos, especially the youth, and move them to action. It is our collective desire that the action arising from our individual commitments as Ako Mismo advocates will mobilize a groundswell of change, contributing to a bright future for our country.

  3. “This doesn’t answer it at all”

    I strongly agree. Going through the FAQ is like wading through thick, waist-deep, beauty-pageant-ese, PR/marketing goo. It’s annoying that I have to be B.S.ed like this:

    “patriotic initiative anchored on optimism”
    “The feeling that the individual is helpless”
    “refreshing message of hope and empowerment”
    “mobilize a groundswell of change”

  4. EQ Views:

    1) The serious and complex issues of nation building and citizen participation / involvement are often reduced to sloganeering and over simplification by creative agencies.

    They think it is like selling a box of detergents or introducing a new shampoo. “Nadadaan lahat sa Unique Selling Proposition (USP)!”

    2) This approach has to be viewed with CAUTION.

    After the initial excitement from the barrage of ads, the use of celebrities and possible campaign give-aways,you can expect the campaign to fizzle out.

    Why?Is it because of real apathy?

    The poor citizen will be blamed again.

    No.The real reason is that genuine citizen involvement cannot be maintained by simple slogans.It’s not as easy as selling soaps or shampoos.

    3) But,is this possibly a clever campaign to start talk on an MVP presidential bid (despite the initial denials) ???

    Could this be their version of the famous “Yes,We Can” of President Obama?

    The timing is suspect.That’s another story .

  5. sana lahat ng tao lalalong lano na ang mga kabataan ay magkaroon ng malaking papel na hindi minamalait sa pag pili ng karapatdapat sa 2010 election.

    ako mismo boboto dahil alam kong importante ang isa kong boto…

    salamat napadaan lang po..

  6. I was slightly hoping that they would send the dogtag to the (un)fortunate few who were not able to attend the June 12 event. And the FAQ page doesn’t do much. It just gave so and so answers.

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