During the 90s, the content and quality of media became a pressing concern. Television was becoming more ubiquitous, and children saw it as an alternative form of education and recreation. Then the late 90s ushered in the MTV generation in the Philippines, aggravating these concerns. At the same time, it cannot be denied how effective media is.
Enter the Philippine Association for Media Education, an organization devoted to making everyone aware of media’s power so that we may maximize its good use. The video above clearly states their vision and mission.
I am very interested to know how this organization has grown into 2007, considering that the media revolution has evolved into an information age. The role of the media, especially the internet these days, is simply unmatched and more difficult to divorce from our daily lives. And with media shaping our political opinions and civic lives, the role of organizations such as this in nation-building cannot be understated.